When you go to these trade shows, you walk around and you see things that you didn’t know existed until you bump into them. And because when you shop on amazon, it’s a very visual experience as well. You only sort of see on the page on amazon, something that jumps out, there’s 10 to 20 images, but one will jumps out at you. And it’s just look sharper it’s more colorful. Or there’s something more interesting going on in the images. And that’s kind of how I like to use trade show.
If you’re walking around a really big trade show hall full of products and you’re walking along, and something catches your eye. There’s pretty good chance that kind of product will catch somebody’s eye on a website page as well on amazon. So I really like it as a way of finding inspiration for new product ideas that you didn’t know existed. And there’s often things that are available for sale there. And the buyers in Europe have sort of set these trends that haven’t hit the high street yet. So you’re kind of 6 to 12 months ahead of the consumer trends to going to trade the show. You get a sneak peek at what’s coming.